How To Use AI To Send Cold Emails And Book More Sales Meetings – Instantly Tutorial

Are you an agency owner or service provider struggling to book enough meetings to grow your business? If so, you may be leaving a significant amount of potential revenue on the table. In this article, we will explore a powerful strategy that can help you book three to five meetings every single day. By implementing this strategy, even if you close just one of these meetings each day, you can add thousands or even tens of thousands of dollars in monthly recurring revenue to your agency.

The Secret to Success: Sending a Thousand Cold Emails a Day

Many successful agencies generating 25, 50, or even 100K monthly recurring revenue did not achieve their results by sending a mere 50 cold emails a day. The secret lies in doing more. To maximize your results, you need to aim for sending a thousand cold emails and messages per day. In this video, we will show you exactly how to accomplish this.

Strategy Overview: Sending a Thousand Cold Emails with High Open Rates

To send a thousand cold emails with an impressive open rate and achieve one to ten demos and three to five meetings daily, we have developed a minimal effort, maximum gain system for high-ticket B2B offers. By following this strategy, you can set up the entire process within one or two hours and wait for the newly sent emails to warm up for around 14 days before starting the outreach. Let’s delve into the step-by-step process.

Domain and Email Setup

The first step in implementing the strategy is to set up domains and email accounts for your outreach. Here’s a quick breakdown of the process:

1. Purchase secondary domains: In addition to your main domain, acquire separate domains to isolate your outreach efforts. For example, if your main domain is \”,\” consider buying domains like \”\” or \”\”
2. Connect domains to an email service provider: Use Google Workspace or any other email service provider to create email addresses associated with the secondary domains. This step enables you to send emails using these addresses.
3. Adjust DNS settings: To ensure high open rates and deliverability, modify the DNS settings for the secondary domains. Detailed instructions can be found in the guide provided.

Warm Up Email Accounts

To enhance deliverability and reputation, it is crucial to warm up the newly created email accounts. By joining the instantly warm-up pool, your accounts will interact with a network of inboxes, ensuring high deliverability rates. This warm-up process typically takes three weeks, during which time you should exercise patience and allow the system to build a positive sending reputation.

Preparing Lead Lists

Finding the right leads is essential for the success of your outreach campaign. To identify the best targets, consider your agency’s ideal clients, your best market segments, or industries where you have successful case studies. Lead databases such as Lead Hype and Apollo can assist in acquiring relevant contacts. However, it is crucial to clean and verify the leads using tools like Bulk Email Checker or Million Verifier before uploading them into your outreach system.

Setting up Campaigns with Instantly

Instantly simplifies the campaign setup process, making it easy to upload lead lists, create email sequences, and schedule campaigns. By connecting the sending domains and enabling inbox rotation, you can reach out to your potential clients effectively. Additionally, Instantly provides a variety of cold email templates to facilitate the creation of engaging and persuasive outreach messages.

Optimization and Scaling

Once your campaigns are launched, you can start optimizing and scaling your efforts. Analyze the response rates and refine your strategies based on the most successful campaigns. As you gain insights into the segments that respond best to your outreach, you can scale up by acquiring more.

Step 1: Clean Your Lead List

Before diving into your campaigns, it’s crucial to ensure the quality of your leads. After pulling lead lists from your preferred databases, take the time to clean them thoroughly. Cleaning your leads involves verifying their existence and ensuring they won’t bounce. Two highly recommended tools for this task are Bulk Email Checker and Million Verifier. By using these tools, you can guarantee that your leads are reliable and ready for outreach.

Step 2: Tech Setup

To start utilizing Instantly, you need to set up the necessary technological infrastructure. This step involves connecting your email accounts to the platform. Instantly makes this process incredibly simple. Just follow these steps:

1. Click on the \”Add New\” button in the Instantly interface.
2. Select \”My Campaign\” and click \”Continue.\”
3. Upload your cleaned lead list.
4. Set up an email sequence.
5. Define the schedule for sending your emails.
6. Connect the sending domains to your campaign.
7. Enable inbox rotation for maximum outreach efficiency.

Once you’ve completed these steps, you’re ready to move on to the next phase.

Step 3: Crafting Effective Campaigns

With Instantly, creating compelling email campaigns is a breeze. The platform offers a variety of pre-designed email templates that you can use or modify to suit your needs. These templates serve as initial inspiration and help you overcome any writer’s block you may encounter. Browse through the extensive collection of templates and select those that resonate with your target audience.

Step 4: Launching Your Campaign

After finalizing your campaign setup, it’s time to launch it with a single click. Instantly takes care of the heavy lifting, reaching out to all the leads in your list on your behalf. This automation allows you to focus on other essential aspects of your business while the platform handles the outreach process. Simply click on the \”Launch\” button in the options menu, and Instantly will initiate the campaign for you.

Step 5: Optimizing and Scaling

Once your campaign is live, it’s crucial to monitor its performance and make necessary adjustments for optimal results. Keep an eye on the responses and open rates to identify which campaigns and target groups are most responsive. Instantly provides a centralized master inbox where you can access all the replies from potential clients.

To scale up your campaigns, follow these steps:

1. Set up additional domains and connect them to Instantly.
2. Increase the number of cold emails sent per day gradually.
3. Monitor the results and adjust as needed.
4. Continuously optimize and scale your campaigns based on the most successful strategies.

By leveraging Instantly’s scalability features, you can dramatically expand your outreach efforts, reaching thousands of targeted prospects each week.

Step 6: Engaging with Prospects

As responses pour in, it’s essential to engage with interested prospects promptly. In your centralized master inbox within Instantly, you’ll find all the positive replies from potential B2B customers. Respond to their inquiries, provide additional information, and book meetings directly from the platform. Instantly streamlines the communication process, allowing you to efficiently manage and convert leads.

Step 7: Closing Deals and Boosting Revenue

With a centralized inbox and a streamlined communication workflow, you can focus on closing deals and generating revenue. Book meetings with interested prospects and guide them through your sales process. Instantly’s powerful features enable you to handle multiple meetings per day, resulting in a significant increase in your agency’s success rate.


By following the comprehensive steps outlined in this guide, you can leverage Instantly’s capabilities to revolutionize your cold email campaigns. Start sending out thousands of targeted cold emails every week and witness the positive impact on your business’s growth. Don’t miss out on the opportunity to scale your outreach efforts and add thousands of dollars in monthly recurring revenue to your business. Visit the Instantly website and witness the transformation yourself.

Remember, within Instantly, you’ll find not only the powerful tool but also the Instantly Accelerator, which offers detailed modules, mind maps, roadmaps, and templates to further enhance your success. Embrace this method fully, and there’s no limit to the growth you can achieve through targeted cold email campaigns.

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